Series: Digital Is From Venus
To be really successful in the digital world, businesses have to adapt psychological traits and behaviours that are more often associated with the female mind. In other words, If a traditional business is from Mars, the digital one is from Venus. This is not a trite phrase used to superficially leech the latest cultural trends. In this series, we share insights on how successful businesses increasingly have a more female perspectives on how to organise a modern and future-proof business.